Hookah-Hookah tobacco has revised the recipes in its entire line of hookah tobacco, as well as ditching the classic plastic tub packaging in favor of newly designed boxes.

In addition to the new packaging, the revised recipes make significant improvements to the smoking experience. Upon opening the package, the first thing you’ll likely notice is that the tobacco is significantly more moist. Upon breaking it up, you’ll also find that the tobacco is cut longer and there even appears to be a bit more of it. The actual look and feel of the tobacco is a bit more like Hookah-Hookah’s alternative brand, Ayam Zaman.

Hookah-Hookah claims the new tobacco “has been reformulated with Better Ingredients, to deliver Richer Taste, Thicker Clouds and a Stronger Buzz.” Sahara Smoke was kind enough to send some new flavors (which will be reviewed in coming days and weeks), as well as some older flavors that we’ve already reviewed. Initial experiences suggest all of these are true, with the exception of perhaps the delivering a “stronger buzz”. However, any seasoned smoker will have difficulty picking up on a change to the buzz intensity.

The most notable change, however, is the longevity of the smoke. Where Sahara Smoke tobacco has historically been somewhat fickle in how long a single bowl will last, the new formula seems to deliver a more consistent, longer experience.

The price of Hookah-Hookah tobacco has also been increased from $14.95 for a 250g jar, to $19.95 for a 250g jar.