Hookah-Hookah, in cooperation with HookahPro.com, are working together on the annual Hookah-Freak’s Blend-Off 2011. The contest, and marketing strategy, from Sahara Smoke Company, sets smokers to design their own custom flavor blends.

The contest, which began on February 1st, boasts some impressive prizes, with the first 300 contestants receiving a free t-shirt, 9 finalists receiving 300g of Hookah-Freak tobacco and either a $30 Hookah-Hookah gift card, or single hose Genie Hookah, and the grand price winner receiving a full size Vulcan hookah, 4 Kilos of Hookah-Freak tobacco, and either an xBox 360 or PlayStation3 console. Additionally, the grand prize winner will also have the bragging rights to the newest official Hookah-Freak flavor.

The rules, which can be read in their entirety on HookahPro.com, require that participants be members of the HookahPro.com community, though entries are made on Hookah-Hookah’s own website.

Contestants must purchase their own blend to qualify, however, every contestant will receive 50g samples of the 10 finalist’s flavors.

Contestants have from February 1st through February 28th to qualify for the top 10, and voting of the top 10 will take place throughout March.