Al Tawareg Wild Watermelon is underwhelming at best. The Watermelon flavor is extremely mild. So much so, in fact, that you can clearly taste the honey and tobacco, though the experience isn’t unpleasant. The detectable watermelon flavor is, however, very nice. It is more realistic than most and doesn’t taste much like ‘bubble-yum’, the way most other brands do.

Half Baked is, in short, peanut butter cookies in smoke form. Analyzing the flavor more carefully suggests that it’s likely a combination of peanutbutter and vanilla, with some additional sweetness added to it. The flavor is strikingly realistic and downright enjoyable. A keen sense of taste will also reveal the subtle undertones of the natural tobacco flavor.

Dazed and Confused is a blend, starting with a very mild mint, which will fade as the session continues, then introducing an ambiguous, mild-sweet berry/melon blend.

Al Tawareg Orange Cream is a very mild, citrus-vanilla flavor with another element that gives it a subtle creamy sensation. It also bears a very similar sensation to cream soda. As the session goes on, smokers will likely find that there is a subtle tobacco taste as well. The flavor is very much as the name suggests, but more mild than one might expect.

Red Toro is JM’s attempt at an energy drink flavor—ala Red ‘Bull’. And it is indeed very similar, and quite delicious. There is a strong floral undertone, most likely rose. But atop that is something semi-sweet and fruity—possibly apricot, peach or raspberry. Or, perhaps a blend of all of them. Overall, the flavors do jive well together, provided the heat is managed properly.

Chocolate, while better than most, is still a far cry from what you might think when you hear ‘chocolate’. Rather than tasting like a milk-chocolate candy bar, the flavor is mild and closer to regular cocoa, lightly sweetened. It also has a similar ‘ashy’ taste found in a chocolate diet drink.

Orange Delight is a citrus blend of orange flavors, like tangerine, mandarin and naval oranges. It also has a very subtle mint cooling sensation that goes a long way to making this flavor surprisingly refreshing.

Watermelon is Social Smoke’s stab at a flavor that almost every brand in the market tries. Social Smoke’s version is lighter, crisper and more refreshing than many competitors, however it still remains a very sweet candy caricature of the real thing. Imagine a slightly more realistic version of Bubbleyum chewing gum, but in tobacco form.

Banana is a surprisingly realistic version of the real fruit flavor. It is, however, still a strangely awkward caricature of the real thing. It is a sweet, simple, very mild, candy banana. Almost identical to the Runts candies that you used to find in the single serving candy machines at the barber shop.

Cinnamon Apple is just as the name implies. Cinnamon and apple. The flavor is mild. However, it is also warm and spicy, thanks to the cinnamon flavoring. And, while the spice flavor is dominant, the apple provides a refreshing, sweet undertone. The balance is near perfect. Comparing the flavor in the real world, Cinnamon Apple tastes almost identically to a bowl of cooked apple and cinnamon dessert.