Hookah-Hookah Grapefruit does resemble a real grapefruit. However, it’s much sweeter. Most grapefruits purchased in a standard grocery store are relatively sour, and that’s a sensation I expected in the tobacco, but was nowhere to be found. There are some very subtle notes of what might be a floral jasmine flavor, or perhaps even a clove flavor.

Hookah-Hookah Watermelon tastes like watermelon. This, however, is important—where most brand’s watermelon flavors are a Bubbleyum caricature of the real melon, Hookah-Hookah’s watermelon is actually hyper-realistic. The flavor is sweet, but not candy sweet. The flavor is a mix of the sweet, bright pink parts of a real watermelon, as well as the more bitter, lighter colored parts found closer to the rind.

Social Smoke Cherry is as the name suggests. Though it’s not especially realistic, it is a distinct candy caricature of the real thing. Similar to sweet cherry syrup, or the cherry flavoring element in chocolate-cherry candy. Though smoking it you probably won’t be fooled into thinking that you have a mouth full of cherries, even without knowing what it’s supposed to taste like, you’ll recognize the cherry flavor right away.

Social Smoke Orange tasted precisely as the name suggests—like an orange. It is sweet and citrusy, and like a real orange there is a subtle sour flavor underneath it all. If you’re familiar with Nakhla tobacco, you will notice that the flavoring element in Social Smoke’s orange is very, very similar to Nakhla’s orange flavor. However, where Nakhla’s orange has a noticeable foundation of the natural tobacco flavor, Social Smoke’s Orange has almost none, which creates a very realistic sensation.

Citrus Assault is a lightly sweetened hodgepodge of citrus flavors, set atop a light spearmint flavor. No particular citrus flavor is clearly dominant above the rest. The overall flavor is mild, bright and refreshing. In real world comparisons, the flavor is similar to citrus gum from Trident.